Paid advertising is an investment in the growth of your business. It can help you drive more awareness for your brand, generate more leads, and increase revenue. Whether you’re on the fence or eager to make the investment in paid ads, it’s important to establish your advertising infrastructure before diving in.
One of the first steps in establishing advertising infrastructure is to develop a sales funnel. Your brand is more likely to make sales when the contact has interacted with your business, become familiar with it, and decides that they like and trust it enough to make a purchase.
Know, Like & Trust
This process is often referred to as the “Know, Like and Trust” factor in marketing and advertising. It means that blasting an offer out into the universe won’t translate into more sales. Instead, your contacts must have a series of interactions with your brand that help them know, like and trust your company before they make a purchase or become a client.
These interactions are all part of the sales funnel, the blueprint plan for how you will acquire leads and funnel them down, converting them into revenue-generating customers.
How Does it Work?
The funnel is typically divided into three sections. Marketing and advertising efforts cover the top levels of the funnel, awareness and interest, while sales efforts generally cover evaluation and purchase at the bottom. Marketing and sales tend to converge in the mid-level of the funnel to cover prospects in the consideration and intent phase.
Bringing it All Together...
With a well-planned sales funnel in place, paid ads can help generate traffic and promote awareness while you focus on closing the sale.
Many small businesses are missing revenue opportunities because they lack a tactical sales funnel. There is so much information available about this concept, but it can be difficult to digest if you’re just getting stated. This article gives a simplified high-level introduction to the sales funnel concept.
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